With the popularity of homebrew technology on the rise, HomeBrew Works are looking to capitalise on their existing Kegerator technology by creating a Nitrogen-infused Coffee. 

 

The new product will be used as a sales tool to demonstrate the value and versatility of their Kegerators as more than just a brewer’s fridge.

 

Working collaboratively with Sam from HomeBrew Works, we developed the brand strategy. Clarifying the direction for the visual identity whilst providing a roadmap for the brand moving forward. 

 

Following our review of the competitive landscape, and seeing an industry clearly dominated by hyper-masculine brands. It became apparent that a new, fresh approach was essential to appeal to a wider audience and to achieve cut-through in this saturated market.