
Micro Nitro
Cold Brew Coffee
Brand Strategy
Visual Identity
Packaging
With the popularity of homebrew technology on the rise, HomeBrew Works are looking to capitalise on their existing Kegerator technology by creating a Nitrogen-infused Coffee.
The new product will be used as a sales tool to demonstrate the value and versatility of their Kegerators as more than just a brewer’s fridge.
Working collaboratively with Sam from HomeBrew Works, we developed the brand strategy. Clarifying the direction for the visual identity whilst providing a roadmap for the brand moving forward.
Following our review of the competitive landscape, and seeing an industry clearly dominated by hyper-masculine brands. It became apparent that a new, fresh approach was essential to appeal to a wider audience and to achieve cut-through in this saturated market.








