Each year the Cottesloe Village hold an event: The Hullabaloo, which is intended to promote the Cottesloe Village retailers, community and school groups whilst showcasing local produce and wines. However, in the previous years the design and imagery did not accurately reflect Cottesloe or the community. As such, I was asked to completely overhaul the event's identity, taking it in an entirely new direction. I set out to create a poster that accurately portrayed the excitement of the festival, whilst embodying Cottesloe’s existing identity.