With strong references to its heritage, the brandmark evokes romantic images of the Dutch countryside, a notion that is supported by the rustic aesthetic of the collateral. 

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Dutch Bicycles derive both their name and visual styling from the commuter bicycles that underpin the rich cycling culture of Holland. With an emphasis on clean, functional aesthetics, Dutch Bicycles is a contemporary adaptation of these leisure cruisers – reimagined for the Australian consumer. Whether it's cruising to the beach or to a barbeque with friends, these bikes offer a stylish way to enjoy the summer sun.